Recommended review order
Refund activity deserves a cautious review
Classify refund reasons before attributing the change to product, delivery, or support quality.
Mobility kit conversion weakened
Test clearer bundle contents and mobile-first outcome messaging.
High-intent search demand is not converting
Create a compact-space collection page and test one message change at a time.
Repeat customers show stronger intent
Run a controlled complementary-product reminder test and measure incremental lift.
Social traffic has a landing-page opportunity
Use one campaign-specific landing page and verify attribution before judging creative quality.