Recent-period sales
New versus repeat customers.
PUBLIC PORTFOLIO DEMOCustomer Comparison
Portfolio demonstrationAll data, metrics, products, accounts, customers, and AI findings are synthetic. Sensitive-looking fields are visually redacted, and no live company system is connected.
Repeat customers are a smaller but stronger segment
The synthetic repeat segment shows stronger purchase intent. All segment labels and values are fictional and cannot identify a real customer.
Suggested CRM experiments
Small, measurable, hypothetical tests.
01
Complementary-product reminder
Recommend a relevant accessory and measure incremental sales against a holdout group.
02
Post-purchase education
Test whether useful setup content improves engagement without increasing opt-outs.
| Period start | Segment | Visitors | Payers | Conversion | Sales | AOV |
|---|---|---|---|---|---|---|
| 2026-07-22 | Total | 5,120 | 326 | 6.4% | ₩11,040,000 | ₩33,865 |
| 2026-07-22 | Repeat | 1,200 | 124 | 10.3% | ₩3,600,000 | ₩29,032 |
| 2026-07-22 | New | 3,920 | 202 | 5.1% | ₩7,440,000 | ₩36,832 |
| 2026-07-15 | Total | 4,770 | 286 | 6.0% | ₩9,810,000 | ₩34,301 |
| 2026-07-15 | Repeat | 1,090 | 105 | 9.6% | ₩3,130,000 | ₩29,810 |
| 2026-07-15 | New | 3,680 | 181 | 4.9% | ₩6,680,000 | ₩36,906 |
| 2026-07-08 | Total | 4,585 | 269 | 5.9% | ₩9,100,000 | ₩33,829 |
| 2026-07-08 | Repeat | 1,025 | 98 | 9.6% | ₩2,820,000 | ₩28,776 |
| 2026-07-08 | New | 3,560 | 171 | 4.8% | ₩6,280,000 | ₩36,725 |
| 2026-07-01 | Total | 4,390 | 251 | 5.7% | ₩8,510,000 | ₩33,904 |
| 2026-07-01 | Repeat | 970 | 92 | 9.5% | ₩2,720,000 | ₩29,565 |
| 2026-07-01 | New | 3,420 | 159 | 4.7% | ₩5,790,000 | ₩36,415 |