Recent-period sales
New versus repeat customers.
PUBLIC PORTFOLIO DEMOCustomers
Portfolio demonstrationAll data, metrics, products, customers, and AI findings are synthetic. This site is not connected to any live company system.
CUSTOMER VALUE
Repeat customers are a smaller but stronger segment
The synthetic repeat segment shows stronger purchase intent. All segment labels and values are fictional and cannot identify a real customer.
Suggested CRM experiments
Small, measurable, hypothetical tests.
01
Complementary-product reminder
Recommend a relevant accessory and measure incremental sales against a holdout group.
02
Post-purchase education
Test whether useful setup content improves engagement without increasing opt-outs.
| Period start | Segment | Visitors | Payers | Conversion | Sales | AOV |
|---|---|---|---|---|---|---|
| 2026-07-22 | Total | 5,120 | 326 | 6.4% | ₩11,040,000 | ₩33,865 |
| 2026-07-22 | Repeat | 1,200 | 124 | 10.3% | ₩3,600,000 | ₩29,032 |
| 2026-07-22 | New | 3,920 | 202 | 5.1% | ₩7,440,000 | ₩36,832 |
| 2026-07-15 | Total | 4,770 | 286 | 6.0% | ₩9,810,000 | ₩34,301 |
| 2026-07-15 | Repeat | 1,090 | 105 | 9.6% | ₩3,130,000 | ₩29,810 |
| 2026-07-15 | New | 3,680 | 181 | 4.9% | ₩6,680,000 | ₩36,906 |
| 2026-07-08 | Total | 4,585 | 269 | 5.9% | ₩9,100,000 | ₩33,829 |
| 2026-07-08 | Repeat | 1,025 | 98 | 9.6% | ₩2,820,000 | ₩28,776 |
| 2026-07-08 | New | 3,560 | 171 | 4.8% | ₩6,280,000 | ₩36,725 |
| 2026-07-01 | Total | 4,390 | 251 | 5.7% | ₩8,510,000 | ₩33,904 |
| 2026-07-01 | Repeat | 970 | 92 | 9.5% | ₩2,720,000 | ₩29,565 |
| 2026-07-01 | New | 3,420 | 159 | 4.7% | ₩5,790,000 | ₩36,415 |