Portfolio demonstrationAll data, metrics, products, customers, and AI findings are synthetic. This site is not connected to any live company system.
WEEKLY EXECUTIVE REVIEW
What changed, and what should we do next?
Net sales
₩17,680,000
+8.4%vs. previous period
Orders
438
+9.2%vs. previous period
Visits
8,120
+3.6%vs. previous period
Conversion
5.4%
0.28 ppvs. previous period
Gross sales
₩18,460,000
+9.1%vs. previous period
Average order value
₩40,365
-0.8%vs. previous period
Refund amount
₩780,000
+27.9%vs. previous period
Refund rate
3.9%
0.39 ppvs. previous period
Daily net sales
Synthetic trend for the demo reporting period.
Priority actions
Evidence-based opportunities from the synthetic dataset.
01
Refund activity deserves a cautious review
Classify refund reasons before attributing the change to product, delivery, or support quality.
02
Mobility kit conversion weakened
Test clearer bundle contents and mobile-first outcome messaging.
03
High-intent search demand is not converting
Create a compact-space collection page and test one message change at a time.
Product net sales
Top synthetic products in the recent period.
Adjustable Training Bench₩5.2M
Previous period +14.5%
Compact Rowing Trainer₩4.4M
Previous period +13.4%
Studio Kettlebell Set₩3.1M
Previous period +12.0%
Mobility Recovery Kit₩1.9M
Previous period -13.1%
Doorway Pull-Up Bar₩1.9M
Previous period +5.5%
Balance Training Board₩1.2M
Previous period -10.2%
Executive interpretation
Observed signals are kept separate from hypotheses.
Synthetic orders and visits both improved. Conversion also increased, while refund activity should be reviewed cautiously because payment cancellations and changed-mind repurchases may be included.